Coopers Brewery is putting more than 15,000 beers on its tab to support Australian pubs on the road to recovery from the Covid-19 lockdown.
As restrictions are lifted across the country, the Australian family-owned brewery will be shouting rounds of Pale Ale at 335 metropolitan and country venues over the coming weeks.
“We want to encourage communities to get out and support their local pub,” Coopers managing director Dr Tim Cooper says.
“Pubs have been doing it extremely tough over these past months. These are often family-run small businesses employing dedicated and hardworking local people.
“As a family business ourselves, we understand the enormous pressure this places on everyone involved in a pub, from the owners to the staff and suppliers.
“In the face of such adversity and uncertainty, our pubs have held on admirably.
“Now as the social restrictions are eased across the states and territories, we can all play a part in the recovery and enjoy a beer with friends in the process.
“We’re hoping that through our pub tabs we can encourage more people to drop into their local for a social drink.
“The whole industry has suffered from the impacts of Covid-19. We’ve gone through this together and we’re coming out of it together.
“As a community, we’ve all missed heading to the local pub. It’s one of our most popular past-times. Pubs are back open again, so let’s have a beer and celebrate.”
The Coopers national sales teams will work directly with the selected venues in each state and territory to schedule the Coopers pub tabs. The initiative coincides with an advertising and social media campaign to help raise awareness and encourage patronage of local pubs. The billboard and facebook campaign will roll-out from 6th July to run for seven weeks with the celebratory message “Roll On In, Pub’s Open”.
This is one of a number of initiatives and promotional activities Coopers Brewery is planning to assist local pubs on their road to recovery.