American Crew introduces Lather Shave Cream


American Crew has introduced a new Lather Shave Cream to get that classic barber shave experience at home.

Formulated with hydrating ingredients, Lather Shave Cream creates a rich, foamy lather that helps soften and lift the beard hair for an easy shave. The formula provides a glide that helps protect skin from irritation and razor burn, leaving the skin feeling smooth and hydrated.

American Crew Lather Shave Cream is dermatologically tested and effortlessly performs on all skin-types. Designed to be applied with the American Crew Silvertip Fibre® Brush for a rich, even distribution, the product provides a protective cushion to help prevent nicks and cuts.

“We developed Lather Shave Cream with the barber in mind,” says American Crew founder David Raccuglia.

“More men are going into barbershops than ever before and that is because there is nothing like the experience of an expert shave. With Lather Shave Cream we provide a quality product for the modern barber and their clients, while also allowing consumers to recreate the barber experience at-home.”

American Crew Lather Shave Cream is available at salons and select retailers nationwide.

Key Features:

  • Lathering formula softens and lifts beard hair for a close, easy shave
  • Provides glide that helps protect skin from irritation and razor burn
  • Formulated with ingredients that provide hydration during the shave
  • Leaves skin feeling smooth
  • Packaging made from 50% post-consumer recycled materials

About Author

Leave A Reply