Brunswick Aces releases a non-alcoholic beer advent calendar


Leave the red noses to Rudolph, and sleigh the festive hangover. The experts in non-alcoholic, Brunswick Aces, have created Australia’s first non-alcoholic beer advent calendar, to enhance the festive period for non-drinkers, moderators and the sober-curious.

The team behind Brunswick Aces Bar, Australia’s first non-alcoholic bar in Melbourne, have curated a festive experience of frothy, hoppy, goodness to showcase the impressive array of hangover-free beer available nationwide. Made up of 28 beers from international and domestic producers in a broad range of styles, the calendar includes options like citrus IPA, lager, sours and stout. There is something to impress the pickiest of drinkers, daily, during December.

With only 500 available this year, the calendar is perfect for abstainers, moderators or the sober-curious, and is exclusively available from Brunswick Aces and Killjoy Drinks for $99. It’s available for pre-sale now, to be shipped in November, and will also be available via Brunswick Aces NZ online store for Sober Santas across the Tasman.

“The festive period is a huge challenge for those trying to moderate or avoid alcohol, so this advent calendar is not only designed to bring joy but also showcase some of the beers available,” Brunswick Aces brand director Stuart Henshall says.

“Brunswick Aces’ purpose is to make everyone feel welcome and catered for, we want to inspire people to rethink their drinking choices during the festive period and into the new year.”

The festive box includes Australian brands like Upflow, Parc and Sobah, and international favourites, Big Drop, Vandestreek and Bravus. The 25-day calendar features a can per day on the run up to the 25 December, with the big day containing four cans for beer fans to enjoy throughout the day. Every day through December, there will be a discount on the featured beer so fans can stock up on their favourites all month long.


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Sean Carroll

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