Can resurgence reaches the stout market


Stouts are back in a big way in the Australian market either as a standalone drink or as a mixer. Coopers Brewery has reported historic high stout sales, not seen since the 1950s.

Coopers Brewery sold 3.7 million litres of Stout in 2020, a rise of 10% on 2019, and despite a Pandemic-led drop in keg sales.

And as more people rekindle their love of Stout or discover it for the first time, Coopers Brewery has canned Coopers Best Extra Stout just ahead of the traditional winter surge.

“While our Stout has been in constant production since 1879, sales hit their peak in the 1950s when we were selling over four million litres annually,” Coopers managing director Tim Cooper says.

“Demand for Stout declined after 1975, with sales dipping to below two million litres in the early 1990s. However, we’re now back in the midst of a Stout revival and the popularity of beer in cans is rising markedly. It’s the perfect time for an eye-catching addition to our growing can portfolio.”

He adds the brewery expects the new can to build on the resurgence, edging it closer to four million litres of sales for the first time in 70 years.

The high gravity brew with an abundance of roasted malt provides Stout with luscious fruit and chocolate flavours. This makes it a versatile and quality beer that tastes great on its own or as a mix.

Coopers marketing and innovation director Cam Pearce says that more people are now enjoying Stout – either on its own or as a mixer with lemonade, ale, champagne, vodka, cream liqueur, rum or whiskey: “We feel that releasing Best Extra Stout in a can format will make it even more appealing to new and seasoned lovers of this hearty brew.”

Coopers Best Extra Stout in 440ml matte black can format will be available in liquor outlets from June in four-packs and cartons. It is still available in bottle format and on tap.


About Author

Sean Carroll

Leave A Reply