Canadian Club hits the regional roads with Gogglebox stars and Empty Esky


Kicking off the new year with some positive vibes and supporting Australia’s regional tourism, Canadian Club has teamed up with tourism movement Empty Esky and Adam Densten and Symon Lovett from Gogglebox to create the ultimate regional Australia guide.

The aim of the trip is to follow the comedy duo around regional Australia as they stock up on goodies in bushfire and COVID-19 affected communities and look at the best Australia has to offer.

The trip starts in Mansfield and Rutherglen and the pair will share their journey as they uncover some of the best people, places, pubs and pies in the country.

Guiding their trip is Canadian Club and founders of not-for-profit national tourism movement Empty Esky, Eleanor Bailieu and Erin Boutros. Empty Esky was first set up to help regional businesses hit by bushfires, then COVID-19 restrictions and advocates for Aussies to travel with purpose and support local on their next road trip.

“2019/2020 summer holidays did not start the right way, but through Empty Esky and the community around it we have seen firsthand how positive the impact of travel can help small businesses and regional towns recover,” the Empty Esky duo says.

“This year we are hoping to encourage Aussies to get back on the road and discover the hidden gems, regional towns impacted by the bushfires and coronavirus have! We are super excited to travel Australia with Canadian Club this summer, and to be joined by none other than Adam and Symon.”

Empty Esky and Canadian Club have developed a suite of unique, exciting and fun itineraries for some of Australia’s best regional destinations, providing fabulous inspiration for your next regional adventure.

“We’re pretty damn excited to hit the road with Canadian Club and Empty Esky, and to help Aussies discover the best of regional Australia so that we can all kickstart 2021 with some epic adventures,” Adam says.

“Plus, as a country boy, it’s about time I get Symon out of the city.”

Whether heading to the coast or the outback or simply seeing where the open road takes you, Canadian Club’s Tap Map will help you to find the nearest pub to your destination all summer long. For passengers enjoying long lunches, designated drivers after being behind the wheel or after a day hitting the pavement exploring the town, end at the local and enjoy some pub grub and a refreshing Canadian Club.

Additionally, Canadian Club is giving away 50 retro-style coolers and a six-pack of Canadian Club & Dry cans. To enter, head over to and, in 25 words or less, let Canadian Club know which regional spot you’d like to head to when you next hit the road and why.

Entries close February 8, 2021.


About Author

Sean Carroll

Since joining ManSpace magazine and thanks to the 'In the Drink' section, I've progressed from a strictly Carlton Draught/ VB drinker to a Carlton Draught/ VB drinker that occasionally tries some super weird fruity things. I think we can call that progress.

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