Coopers Brewery is cranking up its popular Live, Loud and Local gig series, taking it on the road to help pubs and live music rebound from the events of 2020.
Following the success of its initial livestream events in April and May this yearCoopers has partnered with some of the biggest names in Australian music to drive patrons back into pubs across the country including The Rubens, Bad//Dreems and Crooked Colours.
Crooked Colours will headline the first show of the new Coopers Live, Loud and Local series, performing on 17 January 2021 at Hotel Rottnest in Perth. The Rubens will play 3 February 2021 at Selina’s, Coogee Bay Hotel in Sydney while Bad//Dreems will perform at The Bridgeway Hotel in Adelaide on 19 February 2021.
More shows and artists will be announced for gigs in Brisbane, Melbourne and Perth in early 2021.
Each event will be produced by Coopers in partnership with Live Nation.
Coopers Brewery director Melanie Cooper says the brewery wanted to build on the momentum generated by its initial Live, Loud and Local series which became Australia’s biggest virtual pub experience during the national lockdown: “Our first series was all about bringing the pub experience into Australian lounge rooms so patrons stuck at home could still enjoy a night out on the couch.
“Now we want to help bring great Australian live music back to the stage and encourage people off the couch and into their local pub.
“It’s been a really challenging time for venues, musicians and patrons. Live music is an essential part of our culture as is heading to the local for a social drink with friends. It’s something we’ve all missed. We’re putting together a great series of gigs that will allow fans the chance to see their favourite bands perform live again and support local venues in a socially responsible way.”
Bad//Dreems drummer Miles Wilson says the band was pumped to be involved with the Live, Loud and Local series: “Like an early Elliott Smith song, 2020 has been sad and haunting.
“We’ve really missed the atmosphere of playing live and we’ll be approaching the gig with a sense of anticipation and fantasy.”
For more information on the Live, Loud and Local tour go to: www.cooperslocal.com.au