International music producer Paul Fisher (FISHER) headlines an eclectic Gold Coast crew launching a new independent and locally brewed alcoholic seltzer, Hard FIZZ.
Hitting the market ahead of what will be the summer of seltzers in Australia, Hard FIZZ brings fun to the rapidly growing ‘fizz’ category with all-natural 77 calorie, 99.5% sugar-free beverages in three distinct flavours.
The brand is founded by some of the Gold Coast’s biggest names including FISHER and wife Chloe, Mad Hueys co-founder Joel Scott, art director and Raen Eyewear founder Justin Heit and global drinks veteran Wade Tiller.
“Better-for-you-drinking and living a balanced lifestyle are driving drinking trends globally and locally, and there really is no better place to create and launch Hard FIZZ than right here on the Gold Coast,” Hard FIZZ co-founder and chief of FIZZ Wade Tiller says.
“Hard FIZZ is the byproduct of our collective experience working across music, surf, culture and booze internationally. It’s a neat lifestyle brand that’s all about bringing fun to the category and making the most of both mornings and nights.
“FISHER and Chloe have spent the past two summers in the US, seeing first-hand the explosion of the hard seltzer category over there – and there’s no doubt this year will be the summer for seltzers in Australia. We’re excited to be front and centre.”
Hard FIZZ challenges the sea of ‘white and slim’ cans currently in market, with the brand’s bold, colourful and unapologetically fun creative direction representative of the people behind it and the people it’s aimed at.
“We just want to make people smile and feel like they’re a part of something,” Hard FIZZ co-founder and buzz generator Joel Scott says.
“It’s not complicated – you can have fun and live a healthy lifestyle at the same time, they shouldn’t be mutually exclusive.”
Professional surfers Laura Enever and Nikki Van Dijk are among the all-star line-up of shareholders, along with celebrity chef and TV personality Hayden Quinn, international DJ Tigerlily, DJ and fitness model Brooke Evers and hospitality stalwart Billy Cross.
“We’ve pulled together a sick family to blow this baby up over summer; we’re all mates and we’re going to have a tonne of fun doing it,” FISHER says.
With international surfing events and music tours ruled out in 2020, it’s been all hands on deck for the Hard FIZZ crew with many of them unable to ply their normal trade.