This upcoming Friday, the 1st of July, craft beverage distributors Tribe Breweries will be partnering with leading Australian bars to offer free non-alcoholic beers to punters to kick start the Dry month. With participating bars across NSW, QLD and VIC, each venue will be giving away free non-alcoholic beers between 6-8pm to support those going dry for July or simply looking to reduce their alcohol intake.
The decision to go alcohol-free is being embraced by more Aussies than ever before, with the non-alc category growing by 77% during lockdown. However, despite this there is still a lot of stigma in place across the country – with many fearful of how cutting out the booze will be received in the midst of our heavy drinking culture. To combat this and ensure there is greater acceptability amongst those looking to go alcohol-free, leading craft beverage brand Tribe Breweries has teamed up with various bars to offer free non-alcoholic beers from some of their leading beverage brands, during their regular happy hours.
For Friday July 1st only, all customers will be able to receive free non-alcoholic beers from one of Tribe Breweries leading brands – Mornington Peninsula Brewery. Between 6-8pm, punters will be able enjoy free beers from their non-alc range Mornington Free until stocks last. This includes their second-best seller Mornington Free Pale Ale, and their newly launched Mornington Free XPA.
The bars participating include:
- Stockade Brewing Co, Marrickville
- Kingscliff Bowls Club, Kingscliff
- The Bay Hotel, Mornington
- Kirkpatrick Hotel, Mornington
- Westernport Hotel, Hastings
- Cedar and Pine, Wynnum
- Max’s Diner and Bar, Narangba
This initiative is supported by non-alcoholic educational platform Tapped In, who’s founder Sarah Connelly says: “When I first made the decision to remove alcohol and embrace Mindful Drinking several years ago, there were hardly any options available to me. When I told people I didn’t want to drink, I was met with caution and cynicism, even labelled an alcoholic. And it’s these types of responses that create even more barriers for people that are simply looking to live more mindfully.
“This initiative from Tribe Breweries and these venues is really just a fantastic way to celebrate those who are looking to explore this sector, as opposed to making them feel ashamed about it. My hope is that everyday Australians will continue to feel empowered and educated to explore an alcohol-free lifestyle and help break down the remaining barriers in our drinking culture.”
Be sure to head to a participating retailer this Friday 1st of July to enjoy a free non-alcoholic beer to kick start a month of mindful drinking.