Meet Pampelle, your new summer drink


Summer is calling and whether you’re in or out of lockdown, sunny days call for a delicious drink or two in the sun.

And with international borders set to remain closed for a while longer, Pampelle – the world’s first ruby red grapefruit aperitif – is bringing the French Riviera and the relaxed holiday vibes to your summer drinks.

Perfectly versatile to use from refreshing Pampelle & Tonic to ‘Summer’ Pampelle Spritzes to Pampelle Negronis, Pampelle gives a unique holiday feeling with every sip. Crafted on the banks of the River Charente in the Cognac region of France, Pampelle is an artisanal, versatile aperitif capturing the bittersweet essences of the Ruby Red Grapefruit.

The taste is fresh and reminiscent of the south of France, capturing the emotion of the Mediterranean lifestyle, whilst being underpinned with French craftmanship.

With a relatively low 15% ABV and 30% naturally lower in sugar than other leading aperitifs, Pampelle is a complex spirit served simply, focussing on the deep flavours of its natural ingredients.

Think Brands general manager Luke Grima says, “Aperitifs are increasingly favoured amongst Australians as a refreshing tipple on its own or as a flavourful ingredient in cocktails. Pampelle is an exciting aperitif for those looking for something naturally lower in sugar with a broader flavour profile. The colour and flavour makes you feel like you are watching lapping turquoise water and hearing serene sounds of the French Riviera, and its sweetly bitter disposition will make every sip feel like the sun and the sea. This refreshing aperitif is the perfect cocktail for wanderlust, where it’s Summertime, anytime.”

The very literal star of the Pampelle show is the hand-picked Star Ruby Red Grapefruits, which are distilled three ways to make a distinctive and unique flavour profile. First, the grapefruits are halved and macerated until full extraction occurs. Then, to enhance the natural citrus aromas, fresh peels are macerated and distilled in copper. The rubies are then pressed and reduced until they become a deep, velvety red, giving its distinct colour. The distilled grapefruits are then combined with an artisanal infusion of natural botanicals, macerated citrus peels, and Pampelle’s signature Eau-de-Vie, made from grapes that have been fermented and distilled through column stills.

No matter how you enjoy Pampelle, every sip is guaranteed to make you feel like it’s Summertime, anytime!

To enjoy the versatility of Pampelle, three signature serves include:

Pampelle Spritz


  • 2 parts Pampelle
  • 3 parts Prosecco
  • 1 part Soda Water


  • Add plenty of ice to a large wine glass
  • Pour in the measured ingredients and lightly stir
  • Garnish with a wedge of Ruby Red Grapefruit

Pampelle & Tonic


  • 1 part Pampelle
  • Top with Tonic Water


  • Build over ice into a tall glass
  • Garnish with a slice of Ruby Red grapefruit

Pampelle Negroni


  • 1 part Pampelle
  • 1 part Gin
  • 1 part Vermouth Blanc (sweet)


  • Build over ice into a tall glass.
  • Garnish with a slice of Ruby Red Grapefruit.

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