Peloton expands into Australia


Peloton has announced its plans to launch in Australia, marking the brand’s entry into the APAC region.

Founded in New York City, the Peloton brand brings all the energy and benefits of a studio-style workout to the comfort and convenience of the home.

Now available on our shores, Australians have access to the leading interactive fitness platform. There are two bike options and two tread options available in the product portfolio. A digital membership also gives users the full slate of fitness offerings.

For its Australian debut, Peloton will introduce the original Peloton Bike loved by millions, the Peloton Bike+ providing the ultimate experience in cardio and strength, and the Peloton App, with content across 10+ fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more.

Australian consumers will be able to choose from thousands of game-changing workouts with real-time motivation and curated playlists featuring their favourite artists, including Beyoncé and The Beatles.

Peloton’s official launch in Australia is slated for the second half of 2021, where consumers will be able to purchase the Peloton Bike and the Peloton Bike+ online or through the brand’s physical retail showrooms across key Australian cities, including Sydney and Melbourne.

“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region,” Peloton managing director, international Kevin Cornils says.

“Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere. We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon.”

The Peloton Bike and Bike+ will cost $2,895 and $3,695 AUD respectively (including GST). The All-Access Membership, which enables Members to access Peloton content using the Peloton Bike or Peloton Bike+ and create accounts for the entire household, will be $59 AUD per month.


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Sean Carroll

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