TCL launches first smart phone range in Australia


TCL Communication has announced the launch of the TCL 10 Pro and TCL 10L in Australia.

Part of the recently announced TCL 10-Series line up of premium, feature-rich mid-tier Android smartphones, the TCL 10 Pro and TCL 10L will leverage the company’s broader and extensive expertise in its own proprietary display technology to provide high-resolution displays, NXTVISION visual technology, quad rear-camera setup and more flagship-style features including TCL’s first curved AMOLED display.

Each of the TCL 10-Series smartphones takes advantage of TCL’s tightly integrated ecosystem by using TCL-built screens and TCL NXTVISION, a proprietary advanced display and camera visual technology to bring images to life with truer colour, clarity and contrast enhancements in real-time.

TCL’s display technology generates cutting-edge colour accuracy so users cannot see a perceivable difference between real life and the images on the screen. The 10 Series also has an SDR to HDR real-time conversion feature, providing HDR-like video enhancement with brighter highlights, darker shadows, increased contrast and amplified colour.

“We are thrilled to be launching both the TCL 10 Pro and 10L in Australia as part of our bigger plans for the TCL brand in smartphones. We have leveraged our extensive experience and global success in display technology to deliver two highly featured phones we believe are best in class for their price and epitomise our commitment to Display Greatness,” says TCL Mobile VP and regional managing director South East Asia & Pacific Sam Skontos.

“Recent analyst data only reinforces our longstanding belief that consumers should have access to feature-rich smartphones that are well-priced. This is only amplified in this economic climate where Australians are becoming more budget conscious than ever before. This is where TCL smartphones can play a valuable role in the market, by delivering incredible value in the so-called ‘mid-tier’ category.”

TCL 10 Pro: Taking NXTVISION to the Edge with TCL’s First Curved AMOLED Display

The TCL 10 Pro features a sleek, TCL-built 6.47-inch FHD+ curved AMOLED panel, which delivers sharp resolution and a wide range of colour clarity. Using a curved display also allows for reduced bezels, achieving a high screen-to-body ratio, and comes with Edge Bar shortcuts that users can quickly access one-handed. An on-display fingerprint reader sits under the screen for rapidly unlocking the phone, while “On-The-Go Reverse Charging” allows it to top up another device such as other smartphones, headphones or smart-watches.

Taken on the TCL 10 Pro by a professional photographer.

AI-powered imaging technology in the TCL 10 Pro produces photos and selfies rich in clarity and colour in low light. The 10 Pro comes with four rear cameras, including a 64MP high-res camera, 2.9μm big pixel low-light video cam, 123-degree super wide-angle camera and macro camera, as well as a 24MP front-facing camera.

The TCL 10 Pro comes in Ember Gray and Forest Mist Green colour options, and will be available at JB Hi-Fi  and online at Officeworks from August 10 for $749.

TCL 10L:  NXTVISION Made Accessible for Everyone

The TCL 10L offers quality features for everyone. It is built with a Qualcomm® Snapdragon™ 665 processor paired with 6GB RAM and comes with an AI platform to provide optimal performance and low power consumption. The TCL 10L’s 6.53-inch FHD+ DotchTM display delivers an immersive experience with a 91 percent screen-to-body ratio, and TCL’s NXTVISION technology with dedicated display engine lets users take visuals to the next level with truer colour accuracy and real-time visual enhancements for greater contrast and more crisp details.

Like the TCL 10 Pro, the TCL 10L also comes with four rear cameras, along with a 16MP front-facing camera, all powered by AI technology to enhance scenes and objects. For those with creative flair, the TCL 10L offers creative video modes allowing users to animate the inanimate with stop motion video, as well as capture super wide-angle video.

It comes in nature-inspired Arctic White and Mariana Blue colour options, and will be available at JB Hi Fi and Officeworks (instore and online) from August 10 for $449.

Pricing & Availability

The TCL 10 Pro will be available for $749 at JB Hi-Fi and online at Officeworks from August 10.

The TCL 10L will be available for $449 at JB Hi-Fi and Officeworks (in-store and online) from August 10.


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